Top 5 Beauty Retail Apps Performance in France, Q1 2022

In the first quarter of 2022, the top 5 beauty retail applications in France showcased varying trends in downloads and active users on a unified platform. The data from Sensor Tower highlights the performance of these apps, providing key insights into their market presence.

SEPHORA - Maquillage, Parfum experienced a notable surge in weekly downloads, peaking at approximately 34K in the week of January 10. The app's downloads fluctuated throughout the quarter, ending at around 16K in the final week of March. Weekly active users also showed a robust presence, starting at 107K and peaking at 136K in mid-January, before stabilizing around 113K towards the end of the quarter.

Nocibé had a more stable performance, with weekly downloads ranging from 5.6K to 8.7K. The app saw a slight decline in downloads towards the end of the quarter, finishing at 6K. Weekly active users started at 23K in late December and gradually decreased to 18K by the end of March.

Beauteprivee - Ventes privées maintained consistent weekly downloads, starting at around 5.1K and ending at 3.7K. The app's weekly active users showed a slight downward trend, starting at 107K and ending the quarter at 100K.

KIKO MILANO - Makeup & beauty saw a peak in weekly downloads at 7K in mid-January, with a decline to around 2.6K by the end of March. Active users followed a similar trend, starting at 7K and reaching a high of 10K in mid-January, before settling at 5.7K towards the quarter's end.

BEAUTY BAY had relatively stable weekly downloads, ranging from 2.1K to 4.4K. The app's active users started at 23K and slightly decreased to 19K by the end of March.

These insights underline the dynamic nature of the beauty retail app market in France. For more detailed analytics and trends, visit Sensor Tower.